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PORSCHE PRESS KIT 1970
Most of the original material in German, translation from NSL
The VW Porsche 914 becomes a sales sensation thanks to its base price of less than 12,000 German marks. In 1970 alone, 13,312 units of the four-cylinder version with a 1.7-litre engine are sold in total. Positioned much higher in the sales spectrum with a retail price of 19,980 German marks, the Porsche 914/6 is fitted with the six-cylinder two-litre engine of the Porsche 911 T, guaranteeing impressive driving performance.
With nine out of ten possible victories, Porsche once again dominates the International Championship for Makes with the 917 and 908/03. The winning streak begins in Daytona and continues at Brands Hatch, Monza, Spa, the Nürburgring, the Targa Florio, Le Mans, Watkins Glen and the Österreichring. Hans Herrmann and Richard Attwood’s performance at Le Mans on June 14, 1970 is especially remarkable. In the 917 from Porsche Salzburg, the two drivers earn the first overall victory at Le Mans for the Stuttgart-based automotive brand.
Cover Letter: General presentation to the press from Fritz Huschke von Hanstein
Dear colleagues, and - we hope in many
to be able to say so - dear friends!
The VW-Porsche-Vertriebsgesellschaft would like to introduce itself with
today's first press release and present to you the new models for the motor show in Frankfurt.
The VW-Porsche-Vertriebsgesellschaft is a joint venture
of Volkswagenwerk AG, Wolfsburg, and
the Dr.-Ing.h.c.F. PORSCHE KG, Stuttgart-Zuffenhausen.
Both partners are 50% shareholders of the "VG" - that's what we call it
the VW-Porsche sales company in the internal
Managing directors are:
O.E. Filius, formerly vice-president of the
Porsche of America and largely
responsible for the
Development of the Porsche business
in USA, and
K. Schneider, who is coming from the financial management of the
hence two gentlemen who not only have long-term relationships
to the parent companies, but also know the VW and
know the Porsche business very well. Mr. Filius is in charge of sales, Mr. Schneider for finances
and administration of the VG. Our new seat
has been located near the Stuttgart's center
in Heilbronner Str- 67 since April 1st, 1969, Tel: 29 91 31, where
we moved into the former Motometer building.
The task of the new company is the distribution of
Sports car jointly developed by both companies.
VG sales program
But more than the construction of the VG itself
certainly you are more interested in the sales program of our company. We can therefore
introduce you both model series, the VW-Porsche 914
and on the other hand the Porsche 911.
The model 914 is a completely newly developed
vehicle by VW and Porsche that will be shown for the first time in Frankfurt.
It is a real sports 2-seater,
with large luggage compartments at the front and rear, made possible by
the conception of this mid-engine vehicle.
This solution has been in use in automobile racing for decades, it is technically
complex, but optimal from the point of view of the
road holding and road safety. The mid-engine,
already succesfully used by Professor Porsche in the design of the
Auto Union racing car, have become the norm today in international
Sports and racing cars. You can now enjoy this technical conception,
with the VW and Porsche
long-awaited 2-seater sports car.
The 914 comes with an 80 hp electronically injected engine developed by the VW factory
, or with
a 2 liter Porsche 6-cylinder engine with an output of 110 hp, pop-up headlights, a fixed roll bar,
two large trunk and a plastic roof,
which can be removed by hand and fits in the rear
the picture of a technology and optically
And now one more request:
We look forward to your criticism of this vehicle, because
we hope it will stand before your eyes. But please don't call it "Volksporsche".
The car is called according the
joint planning, development and sales
between the Volkswagenwerk and the Dr. - Ing. h.c.F.PORSCHE KG,
"VW-Porsche". Therefore, do not use that
ill-conceived tag, please.
In addition to this complete new creation, the models of the successful Porsche 911 series
further improved. The Porsche 911, model year 1970,
only differ externally through retouching
from their well-established and popular predecessors
but the big innovation is an engine that has been enlarged to 2.2 liters, delivering
a considerably improved torque
better acceleration from low revs and even more beefy
power guaranteed at mid range, easing the overtaking maneuver
- the greatest danger of today's road traffic. Also the top speeds are are further increased
in the individual models T, E and S, of course
also in the original and popular Targa version.
Dear colleagues, after this presentation in words and pictures that we
are sending here today, all vehicles will be be shown in real for the first time at the Frankfurt Motor Show.
For all the technical data and equipment details
please refer to the enclosed information material.
We hope that by providing you with these documents you are now well informed
about the VW-Porsche-Vertriebsgesellschaft and its program, and remain at your disposal, with the hope of
good future cooperation,
VW-PORSCHE VERTRIEBSGESELLSCHAFT MBH
Following the call that has been growing stronger for many years
a German two-seater sports car came true through the
Creation of the 914. Cooperation
VW-PORSCHE also enables a competitive pricing policy,
which also fulfills a wider audience to afford its
With this vehicle and the new types of the tried and tested PORSCHE 911 series, the VW-PORSCHE DISTRIBUTION COMPANY
MBH is capable of offering a wide range
sportier vehicles with different technical
conception, in the price range from DM 12,000 to